Isn’t advertising all about making things sell better? Ofcourse not, just kidding… I saw movie before. The music by Portishead convinced me posting this movie.

More on http://pundo3000.com/werbunggegenrealitaet3000.htm

If you haven’t noticed yet: YouTube’s videoplayer is bigger from now on (960px). Good news for the 16:9 videos, no worry for the smaller videos who are already online; they will play just fine in this new player.

What do YOU think?

The Wii experience on Youtube: http://nl.youtube.com/experiencewii

… doing it Hema-style! Via

BBC opened a brand new YouTube page for Top Gear, their popular, award winning controversial car magazine with Jeremy Clarkson, Richard Hammond and James May.

“The BBC Worldwide YouTube channel has already proven its value to users, having generated millions of views since its launch in March last year. We’re now expanding our portfolio of YouTube channels to reflect the massive online popularity of certain programme brands and to give fans of shows like ‘Top Gear’ a dedicated destination on YouTube.” says Simon Danker, director of digital media van BBC Worldwide.

I say: hooray! YouTube just got a lot more awesome!

If YouTube (or BBC) is able to put advertising on this page, or in these video’s, I’m sure a lot of advertisers will be interested in that! Way to go BBC!

Interesting case about User Generated Content in Holland.

Dutch rapper Typhoon opened a YouTube channel where youngsters can send in a reaction on a video about their generation. In this video, people where asked what they think about ‘the youth’; lazy, crazy, alcoholics, … and so on!

Watch the video:

Now Typhoon offers ‘the youth’ a chance to respond on this ‘insulting’ video. They can post a youtube video where they can agree, or disagree with the reputation of their generation. Typhoon will create a new music video with the best (most original) responses.

Why this UGC thing can work:

• The original video is very one-sided. The people in it are extremely negative about the youth. This makes it easier to respond.
• Typhoon is an icon for youngsters, so they feel adressed.
• YouTube is a medium for young people. It’s very easy for them to create a video and post it.
• In the end; your video can appear in a real music video and can be aired on MTV. This is the prize you can win when you upload your video!

Some reactions:

More at the Weerwoord YouTube channel

We play in the sand!

The new video by Weezer for the single ‘Pork and Beans’ from the upcoming ‘Red Album’ featering all the famous YouTube stars! Who do you recognise?

In the newspaper today:

An American tourist was on a safari in Kruger Park, South Africa, where he filmed a fight between a bunch of buffalo’s, a group of lions and a crocodile. This cruel fight was an instant hit on YouTube (over 30 million hits) and now National Geographic Channel made a 60 minute documentary about this particular fight called ‘Caught on Safari, Battle at Kruger’.

I saw this video months ago. It was made 4 years(!) ago. Turning this youtube-movie into a documentary is a smart move by NGC. They say it’s “the most amazing footage of wild animals, ever…” (and it’s probably cheap), but I’m curious how NGC will make a 8 minute movie into a 60 minute documentary. They will probably show the images over and over again, perhaps in slow motion, and add some drama to it.

Watch the original video here

No more TV for me. I’d rather watch online! Today I was browsing YouTube and found the Lonely Planet Youtube channel. They publish all kind of short movies about different cities in different countries.

I must admit… I almost watched them all. They are really ‘down to earth’ and it looks like homemade holiday videos.

This is a perfect example of GREAT branded content!
Here are some examples:

More at: http://nl.youtube.com/user/LonelyPlanet
Your video on Lonely Planet: http://www.lonelyplanet.com/youtube/