I got this link from a tweet by Niels Hendriks.

The basic idea of Brand Tags is that a brand exists entirely in people’s heads. Therefore, it is good to know what people think about a brand (or your brand).

Participating is easy: just write down the first thing that pops into your head when you see a brand? (A word or phrase please . . . there are no wrong answers). The site has 1.1 million tags and counting.

Try it out - http://www.brandtags.net/

Why is this interesting?
I thought it was fun to check out what people think about our clients…

How about a dating site where you can meet people who have same brand-preferences. If you like Nike, Snickers and Kandoo… you’ll probably get along with someone who likes the same… I guess(?)

Try it out on http://www.branddating.nl/

Via frankwatching.com