Make yourself comfortable and watch this… What would e-mail look like when it was invented today?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
It was in the paper today, I received a bunch of newsletters from it, but it’s not live yet… Yes, I’m talking about Wolfram Alpha! Luckely for us, the following YouTube movie shows a good preview. Enjoy!
I believe there’s a lot of “those who can – do, those who can’t – teach,” in the social media marketing world. But isn’t that always the case with new tools and technologies? Odd as it seems to us, the concept of “web 2.0″ is a still a mystery to lots of people – including marketing pros.
Social media will be a critical marketing channel for companies to master if they are to be successful in the future and evolve with technology. It is an essential tool for understanding customers –what they like, don’t like, etc. It could be a very cost effective tool for acquiring new customers if used properly and for the right product. Now is the time that brands should be testing and learning in this medium
Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search. Social networking appears to be snatching away users’ online time formerly spent with e-mail, traditionally a large draw to portals. Such fragmentation is decreasing portals’ importance to advertisers.
Radiohead knows how to create great interactive stuff for the audience. After the digital release of In Rainbows, video clips and remixes, here’s the newest thing: direct your own Radiohead gig, using 12 different camera views. The quality is not that great, but the idea is awesome!
BBC opened a brand new YouTube page for Top Gear, their popular, award winning controversial car magazine with Jeremy Clarkson, Richard Hammond and James May.
“The BBC Worldwide YouTube channel has already proven its value to users, having generated millions of views since its launch in March last year. We’re now expanding our portfolio of YouTube channels to reflect the massive online popularity of certain programme brands and to give fans of shows like ‘Top Gear’ a dedicated destination on YouTube.” says Simon Danker, director of digital media van BBC Worldwide.
I say: hooray! YouTube just got a lot more awesome!
If YouTube (or BBC) is able to put advertising on this page, or in these video’s, I’m sure a lot of advertisers will be interested in that! Way to go BBC!
The basic idea of Brand Tags is that a brand exists entirely in people’s heads. Therefore, it is good to know what people think about a brand (or your brand).
Participating is easy: just write down the first thing that pops into your head when you see a brand? (A word or phrase please . . . there are no wrong answers). The site has 1.1 million tags and counting.
Because a lot of people share the music they listen to during the day on Twitter, Blipasks the question ‘What are you listening to?’ instead of ‘What are you doing?’
You can include the song in your post and others (followers) can easily listen to it. You can also link your Blip account to Twitter, Pownce, jaiku, or other services. Extra feature: you can adjust the volume and navigate through the songs by using desktop shortcuts (nice!).
When I first read about Blip I was wondering why I should let go of Last.FM account, because it already collects all the music I play during the day + my friends music.
AND I can listen (for at least 30 sec.) to most songs…
Well, I don’t have to let it go. I can also link Blip to Last.FM, but I’m not sure what it does. If you want to know what I listen to, you should check my Last.FM page, I say.
