Archive for the 'web 2.0' Category

Aug 19 2008

Top Gear goes YouTube

Published by Lev Detrez under brands, video, web 2.0

BBC opened a brand new YouTube page for Top Gear, their popular, award winning controversial car magazine with Jeremy Clarkson, Richard Hammond and James May.

“The BBC Worldwide YouTube channel has already proven its value to users, having generated millions of views since its launch in March last year. We’re now expanding our portfolio of YouTube channels to reflect the massive online popularity of certain programme brands and to give fans of shows like ‘Top Gear’ a dedicated destination on YouTube.” says Simon Danker, director of digital media van BBC Worldwide.

I say: hooray! YouTube just got a lot more awesome!

If YouTube (or BBC) is able to put advertising on this page, or in these video’s, I’m sure a lot of advertisers will be interested in that! Way to go BBC!

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Jun 26 2008

Brand Tags

Published by Lev Detrez under brands, web 2.0

I got this link from a tweet by Niels Hendriks.

The basic idea of Brand Tags is that a brand exists entirely in people’s heads. Therefore, it is good to know what people think about a brand (or your brand).

Participating is easy: just write down the first thing that pops into your head when you see a brand? (A word or phrase please . . . there are no wrong answers). The site has 1.1 million tags and counting.

Try it out - http://www.brandtags.net/

Why is this interesting?
I thought it was fun to check out what people think about our clients

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Jun 05 2008

Blip - What are you listeing to?

Published by Lev Detrez under music, twitter, web 2.0

Yet, another microblogging service by fuzz.

Because a lot of people share the music they listen to during the day on Twitter, Blip asks the question ‘What are you listening to?’ instead of ‘What are you doing?’

You can include the song in your post and others (followers) can easily listen to it. You can also link your Blip account to Twitter, Pownce, jaiku, or other services. Extra feature: you can adjust the volume and navigate through the songs by using desktop shortcuts (nice!).

When I first read about Blip I was wondering why I should let go of Last.FM account, because it already collects all the music I play during the day + my friends music.

AND I can listen (for at least 30 sec.) to most songs…

Well, I don’t have to let it go. I can also link Blip to Last.FM, but I’m not sure what it does. If you want to know what I listen to, you should check my Last.FM page, I say.

I’m not Blip-minded (yet?).

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Jun 03 2008

Plurk - the horizontal twitter

Published by Lev Detrez under twitter, web 2.0

Today, I learned a new word: ‘Plurk’.

Plurk is a new service for all you microbloggers out there. You can say it is a twitter/jaiku clone, but this one shows your Plurks(?) on a horizaontal timeline. Unique? Maybe. We find the same functionalities, like fans (followers_you), friends (followers_me), and the same amount of caracters you can use: 140!

New features: Instead of answering by posting a new plurk, you can reply on the post itself. There’s also something about karma. I’m not sure, but it seems you can earn emoticons???

The timeline presentation is nice, but I wonder wat happens if I follow more people (Don’t you, Robert?).

It reminds me of Twistory, a Twitter Mash-up by Tijs Vrolix. Twistory provides an iCalendar feed (think iCal, Google Calendar, …) allowing you to easily browse through your Twitter backlog… I guess Plurk does the same.

Read about on Mashable, and put your life on the line!

Enjoy!

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May 29 2008

UGC case: ‘Weerwoord’

Published by Lev Detrez under UGC, video, web 2.0

Interesting case about User Generated Content in Holland.

Dutch rapper Typhoon opened a YouTube channel where youngsters can send in a reaction on a video about their generation. In this video, people where asked what they think about ‘the youth’; lazy, crazy, alcoholics, … and so on!

Watch the video:

Now Typhoon offers ‘the youth’ a chance to respond on this ‘insulting’ video. They can post a youtube video where they can agree, or disagree with the reputation of their generation. Typhoon will create a new music video with the best (most original) responses.

Why this UGC thing can work:

  • The original video is very one-sided. The people in it are extremely negative about the youth. This makes it easier to respond.
  • Typhoon is an icon for youngsters, so they feel adressed.
  • YouTube is a medium for young people. It’s very easy for them to create a video and post it.
  • In the end; your video can appear in a real music video and can be aired on MTV. This is the prize you can win when you upload your video!

Some reactions:

More at the Weerwoord YouTube channel

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May 21 2008

I like ‘x’ + you like ‘x’ = I like you!

Published by Lev Detrez under Social Networks, brands, web 2.0

How about a dating site where you can meet people who have same brand-preferences. If you like Nike, Snickers and Kandoo… you’ll probably get along with someone who likes the same… I guess(?)

Try it out on http://www.branddating.nl/

Via frankwatching.com

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May 13 2008

China’s earthquake on Twitter

Published by Lev Detrez under internet, news, twitter, web 2.0

Read the story of Robert Scoble. Apparently the Earthquake was first reported on Twitter WHILE IT WAS STILL  HAPPENING! I don’t think it can be any faster!

Link: Scobeleizer
Link: BBC
Link: Dutch Cowboys

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May 13 2008

Microsoft launches Messenger TV

Published by Lev Detrez under news, technology, video, web 2.0

When I say ‘jump’, you say ‘how high’…
When I say ‘video’, you say ‘YouTube’…

Since the launche of YouTube, it has become THE place to be for online video’s.

This week, Microsoft launched Messenger TV, a European innovation that brings together two of the most popular activities online – watching videos and chatting on Windows Live Messenger.

This new service allows users to watch video’s together with your messenger buddies while chatting. Microsoft wants to create a new online video experience. The content will include MTV Shows and videoclips. Messenger TV will launch in 20 countries, excluding the US of A and Belgium (ofcourse).

EDIT: Okay, now Belgium can watch TV via Messenger too! We’re checking it out!

This looks like the new feature Streams of YouTube. For now, it’s only in TestTube.

Read alla bout it on the microsoft website

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May 08 2008

Gmail redesign

Published by Lev Detrez under internet, web 2.0

I’ve always been a fan of Google, especially Gmail. I used it to send emails from the web, via my mobile phone, and to store important messages. But I must say: Gmail looks like shit. That’s gonna change from now on, because here’s a solutions for pimping your Gmail look ‘n feel in Firefox!

Look at the old ‘ugly blue’ style:

Now check the new skin:

Gmail redesign link

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May 07 2008

Twitterfone

Published by Lev Detrez under Mobile, web 2.0

Send Tweets by dialing a local number and speaking your message to TwitterFone. Sweet!

Sweet indeed!

Unfortunately not for Belgium…
Link: http://twitterfone.com/

I don’t think I would use it, but it’s the next step for advanced twittering I guess.

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