Archive for the 'video' Category

Aug 19 2008

Top Gear goes YouTube

Published by Lev Detrez under brands, video, web 2.0

BBC opened a brand new YouTube page for Top Gear, their popular, award winning controversial car magazine with Jeremy Clarkson, Richard Hammond and James May.

“The BBC Worldwide YouTube channel has already proven its value to users, having generated millions of views since its launch in March last year. We’re now expanding our portfolio of YouTube channels to reflect the massive online popularity of certain programme brands and to give fans of shows like ‘Top Gear’ a dedicated destination on YouTube.” says Simon Danker, director of digital media van BBC Worldwide.

I say: hooray! YouTube just got a lot more awesome!

If YouTube (or BBC) is able to put advertising on this page, or in these video’s, I’m sure a lot of advertisers will be interested in that! Way to go BBC!

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Jun 25 2008

Content Cowboys for Nightlive Experience

Published by Lev Detrez under ads, cowboys, music, video

30 second tv-ad for Nightlive Experience

Tom Novy at Noxx Antwerp

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Jun 22 2008

Matt is back!

Published by Lev Detrez under cool stuff, video

One response so far

Jun 17 2008

Content Cowboys for Nightlive Experience

Published by Lev Detrez under ads, cowboys, music, video

30 second tv-ads for Nightlive Experience

Freemasons at Noxx Antwerp

John Digweed at Noxx Antwerp

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May 29 2008

UGC case: ‘Weerwoord’

Published by Lev Detrez under UGC, video, web 2.0

Interesting case about User Generated Content in Holland.

Dutch rapper Typhoon opened a YouTube channel where youngsters can send in a reaction on a video about their generation. In this video, people where asked what they think about ‘the youth’; lazy, crazy, alcoholics, … and so on!

Watch the video:

Now Typhoon offers ‘the youth’ a chance to respond on this ‘insulting’ video. They can post a youtube video where they can agree, or disagree with the reputation of their generation. Typhoon will create a new music video with the best (most original) responses.

Why this UGC thing can work:

  • The original video is very one-sided. The people in it are extremely negative about the youth. This makes it easier to respond.
  • Typhoon is an icon for youngsters, so they feel adressed.
  • YouTube is a medium for young people. It’s very easy for them to create a video and post it.
  • In the end; your video can appear in a real music video and can be aired on MTV. This is the prize you can win when you upload your video!

Some reactions:

More at the Weerwoord YouTube channel

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May 29 2008

What we do when we don’t work…

Published by Lev Detrez under cowboys, video

We play in the sand!

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May 26 2008

Weezer feat. the YouTube stars

Published by Lev Detrez under internet, music, video

The new video by Weezer for the single ‘Pork and Beans’ from the upcoming ‘Red Album’ featering all the famous YouTube stars! Who do you recognise?

One response so far

May 22 2008

Hans Teeuwen is back

Published by Lev Detrez under comedy, internet, video

Today, www.hansteeuwen.tv was launched, an online ‘theater’ with video and audio from one of Holland’s finest stand-up comedians Hans Teeuwen. The site is not amazing, the videos on the other hand… crazy!

Hans Teeuwen looks like he’s been using drugs since he was baby, but I like his arrogant, straight to the bone style. I hope it will be updated regulary.

Fun fun fun!

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May 20 2008

UGC goes NGC

Published by Lev Detrez under UGC, video

In the newspaper today:

An American tourist was on a safari in Kruger Park, South Africa, where he filmed a fight between a bunch of buffalo’s, a group of lions and a crocodile. This cruel fight was an instant hit on YouTube (over 30 million hits) and now National Geographic Channel made a 60 minute documentary about this particular fight called ‘Caught on Safari, Battle at Kruger’.

I saw this video months ago. It was made 4 years(!) ago. Turning this youtube-movie into a documentary is a smart move by NGC. They say it’s “the most amazing footage of wild animals, ever…” (and it’s probably cheap), but I’m curious how NGC will make a 8 minute movie into a 60 minute documentary. They will probably show the images over and over again, perhaps in slow motion, and add some drama to it.

Watch the original video here

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May 13 2008

Microsoft launches Messenger TV

Published by Lev Detrez under news, technology, video, web 2.0

When I say ‘jump’, you say ‘how high’…
When I say ‘video’, you say ‘YouTube’…

Since the launche of YouTube, it has become THE place to be for online video’s.

This week, Microsoft launched Messenger TV, a European innovation that brings together two of the most popular activities online – watching videos and chatting on Windows Live Messenger.

This new service allows users to watch video’s together with your messenger buddies while chatting. Microsoft wants to create a new online video experience. The content will include MTV Shows and videoclips. Messenger TV will launch in 20 countries, excluding the US of A and Belgium (ofcourse).

EDIT: Okay, now Belgium can watch TV via Messenger too! We’re checking it out!

This looks like the new feature Streams of YouTube. For now, it’s only in TestTube.

Read alla bout it on the microsoft website

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