Nothing new, just some cool facts on a Fatboy Slim tune.

A week ago, Netlog organized the first Brand integration & developer day at Kinepolis Brussels. They presented a couple of new things, made a few announcements about features they’ll launch in the near future and there were some case studies of brands doing it right on the Netlog platform.

The Cowboys were present and had a good time. We are now a Certified Netlog Brand Partner, which is great!

We also look forward to use all these new oppertunities for our clients.

Check out Pietel’s pictures and read all about it here (in Dutch) and here.

(Final thing: I was interviewed by the lovely Wendy that day, but I’m not sure if my contribution will make it through the editing room… We’ll see!)

via DAD

Peter Saville Q&A: What inspires you? from D&AD on Vimeo.

People do not come together and form a community around a particular product, at least not in most cases. They come together because of a ‘bigger’ idea. They have a common association or feeling that’s related to that product.

Think about how your customers are using social media, and more importantly, think about WHY they are using social media. They view social media as communication channels, so you need to as well. They are creating and sharing content that they find valuable, so you need to as well.

quote by  Paul Chaney  in his latest book on social networks

I believe there’s a lot of “those who can – do, those who can’t – teach,” in the social media marketing world. But isn’t that always the case with new tools and technologies? Odd as it seems to us, the concept of “web 2.0″ is a still a mystery to lots of people – including marketing pros.

Social media will be a critical marketing channel for companies to master if they are to be successful in the future and evolve with technology. It is an essential tool for understanding customers –what they like, don’t like, etc. It could be a very cost effective tool for acquiring new customers if used properly and for the right product. Now is the time that brands should be testing and learning in this medium

according to a new study released by Nielsen.
 
Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.  Social networking appears to be snatching away users’ online time formerly spent with e-mail, traditionally a large draw to portals. Such fragmentation is decreasing portals’ importance to advertisers.

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

A coulple months ago I couldn’t believe my eyes when watching a demo of Photosynth on TED.

And now it’s live! You, me… everybody can play with it.

Now you try, visit photosynth.net

Remember the Beastie Boys saying ‘You got to fight, for you right, to party!!!!’?

Well… the times they are changing!

Nowadays; you gotta surf google earth, select a pool… and party!!!’

Say what? Geeky teens are using the intenet to find swimming pools near by. Once the target is selected, the swimmers use Facebook to arrange an organized, but uninvited, pool-crash!

Read more here

John De Mol (creator of great, original, mindblowing* tv-formats like Big Brother) launched a new website where people like you and me can post ideas for a reality show. John believes that ‘there are some ideas out there and we can make them happen’…

I guess we know who ran OUT of ideas, don’t we John?

Visit http://www.talpacreative.com/, the Online Community for Non-Scripted TV Series Development, for more info.

(*)

How about a dating site where you can meet people who have same brand-preferences. If you like Nike, Snickers and Kandoo… you’ll probably get along with someone who likes the same… I guess(?)

Try it out on http://www.branddating.nl/

Via frankwatching.com