Apr 26 2009
In fact, it usually decreases the quality of the decision.
More information may help. More time without more information just creates anxiety, not insight.
Deciding now frees up your most valuable asset, time, so you can go work on something else. What happens if, starting today, you make every decision as soon as you have a reasonable amount of data?
source: seth godin blog
Apr 09 2009
A week ago, Netlog organized the first Brand integration & developer day at Kinepolis Brussels. They presented a couple of new things, made a few announcements about features they’ll launch in the near future and there were some case studies of brands doing it right on the Netlog platform.
The Cowboys were present and had a good time. We are now a Certified Netlog Brand Partner, which is great!
We also look forward to use all these new oppertunities for our clients.
Check out Pietel’s pictures and read all about it here (in Dutch) and here.
(Final thing: I was interviewed by the lovely Wendy that day, but I’m not sure if my contribution will make it through the editing room… We’ll see!)
Mar 12 2009
People do not come together and form a community around a particular product, at least not in most cases. They come together because of a ‘bigger’ idea. They have a common association or feeling that’s related to that product.
So if your company is wanting to use social media, or if it is wanting to participate in or ‘create’ a community online, you have to align your goals with those of the people you want to reach. People aren’t going to interact with you via social media so you can beam marketing messages at them. And they aren’t going to come together and form communities so they can promote your product and grow your business.
Remember that social media is a great way of making things happen indirectly? What this means to companies is that they should take their direct goal (making money) for social media, and make it their INdirect goal.
Think about how your customers are using social media, and more importantly, think about WHY they are using social media. They view social media as communication channels, so you need to as well. They are creating and sharing content that they find valuable, so you need to as well.
quote by Paul Chaney in his latest book on social networks
Mar 11 2009
I believe there’s a lot of “those who can – do, those who can’t – teach,” in the social media marketing world. But isn’t that always the case with new tools and technologies? Odd as it seems to us, the concept of “web 2.0″ is a still a mystery to lots of people – including marketing pros.
Social media will be a critical marketing channel for companies to master if they are to be successful in the future and evolve with technology. It is an essential tool for understanding customers –what they like, don’t like, etc. It could be a very cost effective tool for acquiring new customers if used properly and for the right product. Now is the time that brands should be testing and learning in this medium
Mar 10 2009
according to a new study released by Nielsen.
Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search. Social networking appears to be snatching away users’ online time formerly spent with e-mail, traditionally a large draw to portals. Such fragmentation is decreasing portals’ importance to advertisers.
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
Mar 07 2009
The advertising industry is a service industry and a designer is hired to provide the creativity that others lack, for a fee. We need to remember that we are offering our creativity for the client’s use to serve that client and express the clients ideas and concepts in a way that they would if they could. It is not about the designer, it is about the client and their need to communicate a message to their target audience. (by charene.net)
Hmmm…. Nice one charene !!! Believe me: It is not easy to find the balance between artistic freedom and advertising. The often-troubled relationship between accounts and designers proofs this.
So the client holds the universal truth because he pays the bills? Or does the agency has to guide the client (otherwise why does he need an agency)? Think about this!
Mar 05 2009
Nice one.
Good idea, but feels a bit like spam. On the other hand, if you want free WiFi; you can expect an ad before you can browse the net.
Mar 05 2009
This definition by Seth Godin about Marketing is one the Contentcowbys can fully support :
“Marketing is telling a story that sticks, that spreads and that changes the way people act. The story you tell is far more important than the way you tell it. Don’t worry so much about being cool, and worry a lot more about resonating your story with my worldview. If you don’t have a story, then a great show isn’t going to help much.”
Source : seth godin’s blogg
Aug 02 2008
Génération Participation :
De la société de consommation à la société de participation
for all you maketeers, rocketeers and people who might have some questions why webvideo, and community driven content makes your audience tick.
written by:
Thierry Maillet
easy to get via amazon.fr
