Is this the end of your mouse?

10/GUI from C. Miller on Vimeo.

The Pirate’s Dilemma by Matt Mason is book that provides a new look on Piracy. Watch the movie below and you will understand…

More info on http://thepiratesdilemma.com/

Download your free copy in Dutch or in English

Absolutely fantastic!

Her Morning Elegance by Oren Lavie

From this via

Yes! There’s something wrong with our water. This website tells you why and what you can do to be part of the solution.

This is a wonderful online experience. The website loads and works very smooth, offers several clever ways to navigate, has great animation and has even greater video integration. Even the music adds a big extra to the whole experience (normally I don’t like music on a website).

Take a small break and have a look. Don’t forget to act…

Visit http://waterlife.nfb.ca/

via @miespaties on Twitter

Very creative campaign for Greenpeace on Youtube. Instead of using the same old images of dying animals, filthy water and falling trees, the red YouTube playback-bar is the main character in these simple, but innovating movies…

The red bar represents the temperature on Planet Earth.
The bar above represents something that will happen when the temperature goes up!

Note that all these movies are linked to each other in Youtube.
Made by AlmapBBDO

via

… And She’ll do the rest.

Girl Effect

Nice viral add by Mini

via, and via

via DAD

Peter Saville Q&A: What inspires you? from D&AD on Vimeo.

The advertising industry is a service industry and a designer is hired to provide the creativity that others lack, for a fee. We need to remember that we are offering our creativity for the client’s use to serve that client and express the clients ideas and concepts in a way that they would if they could. It is not about the designer, it is about the client and their need to communicate a message to their target audience. (by charene.net)

Hmmm…. Nice one charene !!! Believe me: It is not easy to find the balance between artistic freedom and advertising. The often-troubled relationship between accounts and designers proofs this.

So the client holds the universal truth because he pays the bills? Or does the agency has to guide the client (otherwise why does he need an agency)? Think about this!