This tool is not new, but very handy. Especially when you’re looking for quality pics with certain colors schemes. Just select up to 10 colors and this tool will search the huge Flickr database for pictures with a creative common licence! This is very handy to create mood boards, or to find dummy pictures for your design.
People do not come together and form a community around a particular product, at least not in most cases. They come together because of a ‘bigger’ idea. They have a common association or feeling that’s related to that product.
So if your company is wanting to use social media, or if it is wanting to participate in or ‘create’ a community online, you have to align your goals with those of the people you want to reach. People aren’t going to interact with you via social media so you can beam marketing messages at them. And they aren’t going to come together and form communities so they can promote your product and grow your business.
Remember that social media is a great way of making things happen indirectly? What this means to companies is that they should take their direct goal (making money) for social media, and make it their INdirect goal.
Think about how your customers are using social media, and more importantly, think about WHY they are using social media. They view social media as communication channels, so you need to as well. They are creating and sharing content that they find valuable, so you need to as well.
quote by Paul Chaney in his latest book on social networks
I believe there’s a lot of “those who can – do, those who can’t – teach,” in the social media marketing world. But isn’t that always the case with new tools and technologies? Odd as it seems to us, the concept of “web 2.0″ is a still a mystery to lots of people – including marketing pros.
Social media will be a critical marketing channel for companies to master if they are to be successful in the future and evolve with technology. It is an essential tool for understanding customers –what they like, don’t like, etc. It could be a very cost effective tool for acquiring new customers if used properly and for the right product. Now is the time that brands should be testing and learning in this medium
