The Cowboys are glad they have a SIP-well bottled water cooler. They can choose between cold water (8°C), hot water (92° C), gently sparking and effervescently sparkling water (both 8° C). Before this new gadget, some Cowboys only drank coffee:
Today, minister Kathleen Van Brempt, launched a new campaign about the consequences of traffic accidents. Content Cowboys created 3 spots for één and Canvas. Below, you can see the one o’clock news report (VRT) about the press conference (in Dutch).
Next time when you’re on the train or in the cinema and see a font of which you wonder: “What the Font?!” there’s a quick answer to your question for all you iPhone adepts. Shazam for typographers! It’s magic.
Creativity loves a problem, but it hates a lousy audience.
If everyone around you is sure the economy is tanking, that the end is near, that time is up and the company is headed for the tubes, it’s almost impossible to find a creative solution.
Creativity changes the game, whatever game is being played. “We’re going to run out of cash by the end of the year,” is accurate unless you count creativity into the equation. Then the accurate statement is, “Under the current rules and assumptions, we’re going to run out of cash…” Big difference.
Seth Godin’ Blogg quoted this “Creativity demands exposure to market needs, and insulation from market fears. Give it some time to work, some support, some breathing room. That’s when creativity has a chance to change the game.”