Interesting case about User Generated Content in Holland.

Dutch rapper Typhoon opened a YouTube channel where youngsters can send in a reaction on a video about their generation. In this video, people where asked what they think about ‘the youth’; lazy, crazy, alcoholics, … and so on!

Watch the video:

Now Typhoon offers ‘the youth’ a chance to respond on this ‘insulting’ video. They can post a youtube video where they can agree, or disagree with the reputation of their generation. Typhoon will create a new music video with the best (most original) responses.

Why this UGC thing can work:

• The original video is very one-sided. The people in it are extremely negative about the youth. This makes it easier to respond.
• Typhoon is an icon for youngsters, so they feel adressed.
• YouTube is a medium for young people. It’s very easy for them to create a video and post it.
• In the end; your video can appear in a real music video and can be aired on MTV. This is the prize you can win when you upload your video!

Some reactions:

More at the Weerwoord YouTube channel

Last 5 posts by Lev Detrez

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